"The
#1 Mistake Most Folks Are Making With Email Marketing
-- And It's Costing Them THOUSANDS Every Month OR
How YOU Can Earn Thousands More By Avoiding the Mistake!"
By Jimmy D.
Brown
Today,
we're going to turn passive into proactive.
We're
actually going to talk about affiliate
marketing today as I share with you some valuable
information concerning list-building.
Let
me begin today's lesson by asking you a question…
…when
you promote an affiliate program who profits?
The
logical answer is, both YOU and the affiliate program
owner profit. You earn a commission and they earn
the remaining portion of the sale. Not a bad arrangement.
It's a partnership that, when done correctly, is mutually
beneficial.
Except
for one
glaring problem
that we're going to talk about today.
In
almost every case, by promoting an affiliate link
you
LOSE YOUR LEAD.
Let
me explain:
You
join Affiliate Program A and you begin marketing the
assigned reseller link that you were issued. You buy
pay-per-click search enging rankings and you shell
out your cash for solo mailings and you post a
link on your website and you really promote that puppy
hard.
BUT,
let me ask you a couple of quick questions (this
is absolutely critical,
so please read this carefully)…
Question
#1 Were you able to build a list?
What
generally happens is you build a list, but you build
that list for the affiliate program owner and NOT
FOR YOUR OWN USE.
In
many cases, you don't
have any access at all to the names and email
addresses of the folks who purchased the product through
your affiliate link. All you have is a brief record
of the transaction and the amount of commission you
earned.
And,
if you do have access to the names and email addresses
of the folks who purchased, then you most likely are
prohibited by your affiliate agreement to attempt
to use that list to promote any other product or service.
In other words, the list is useless to you.
Sure,
there are LIFETIME COMMISSION paying affiliate
programs out there. Meaning, as they release new products
themselves they will continue to pay you a commission
on purchases from customers your originally referred.
That's
great, but that still doesn't give you any control
over the list. It doesn't give you an options
for promoting other profitable affiliate programs
to your customers. It doesn't allow you to sell any
product you created yourself or purchased reprint
rights to.
The
fortune is in having your own list
that you can promote to over and over and over again.
More on that in just a minute. But first, what about
that second question…
Question
#2 What happened to all the visitors who arrived at
the website and didn't make a purchase?
You
worked hard to get those visitors to your site. And
you're just going to let them walk away empty-handed?
So,
what is "The #1 Mistake
Most Folks Are Making With Email Marketing -- And
It is Costing Them THOUSANDS Every Month" >>
Simply
promote an affiliate link and allow someone else to
build their list and business while you LOSE out
on thousands of dollars in profits because you didn't
receive the MAXIMUM benefit from your efforts.
Fortunately, there is a wonderful way for you to…
1.
Continue to promote your favorite affiliate program,
but build YOUR OWN list to use for future sales.
2.
Actually convert MORE browsers into buyers than
you currently are converting.
3.
Use those wasted leads (well, most of them) instead
of squandering all of your promotion efforts.
If
you'll indulge me just a couple of minutes, I'll share
with you a
powerful, 5-step system
for getting the MAXIMUM benefit when you promote an
affiliate program by building a lead list that you
can market to over and over again.
| The
Five Step System For Maximum Profits When Promoting
An
Affiliate Program
Step
1: Write an eCourse or a Free Report
It
will all start with writing your own high-quality
eCourse or free report. The key is to provide
VALUABLE information (kind of like what you're
receiving in THIS eCourse)
If
you provide your readers with useful content
in your free stuff, then you'll find that many
browsers will turn into buyers. Why? Because
they recognize that you know what you're talking
about. They see that what you are explaining
to them really works and it is understandable.
Bottom line: When you help others, they help
you.
Step
2: Drive traffic to your subscription form
Next, you'll want to drive
traffic
to the place where the prospects can obtain
their copy of your report or eCourse. Whether
this is a web form or an email address subscription,
you want to get as many visitors to that place
as possible.
Step
3: Capture email addresses
This
one is done automatically. Your autoresponder
will record the email address of each of those
who request your report or ecourse. You should
be able to login to an account control panel
and view everyone in the database.
Step
4: Promote your favorite affiliate program
You
will have already done this in your eCourse
or free report. I just wanted to mention it
again here. The entire purpose of your freebie,
in addition to providing valuable content and
winning the hearts of your prospects, is to
convince them to make a purchase.
Make sure you carefully weave
in a call to action
for them to buy whatever you are promoting.
BUT,
additionally, you can immediately send the lead
to your affiliate program webpage by setting
up an exit popup
window that is linked to your affiliate
link. So, the lead arrives at the affiliate
page that you wanted them to arrive at anyway.
Step
5: Work the back-end
Use
your list of contacts to promote other offers
such as different affiliate programs,
your own products you have created or
reprint rights products that you have
purchased.
You've
got a list built now that you can promote offers
to over and over. (Always give the list members
a way to unsubscribe, of course) |
Here's
the really interesting part. You're going to love
this. In testing the results of this system, here's
what I've found out.
I
actually have a HIGHER CONVERSION RATE of visitors
into customers than merely promoting the affiliate
link itself. So, I actually see an INCREASE in
commissions by using this system...
...PLUS
I've built a nice list of contacts I can offer
other products and services to!
Many
of those members of the list will buy product after
product after product from me through the coming
months.
All
because I used affiliate marketing just a bit differently.
Remember, what I mentioned earlier in the course --
EVERYTHING
about what I do online is designed to build a list.
Even marketing an affiliate link.
The
thing you really need to do is to change your mindset
about how you market via email. PROACTIVE --
that's the word I'll use.
Approach
all that you do online with a simple question, "How
can I use this to build a list?"
You
can't do anything that is more important than build
a list. And everything should be structured around
adding more folks -- with their permission, of course
-- to a list of some kind. |
